Position History

Eddie Bauer GmbH (2015-2020)
Managing Director

Repositioned Eddie Bauer brand in DACH region after 2014 buyback. Transitioned from Missy Sportswear to Active Outdoor focus. Simultaneously moved to digitally driven business with declining focus on print advertising. Expanded channel presence via marketplace expansion. Maintained EBITDA results throughout implementation of new ERP system, new 3PL, brand repositioning and organizational changes. Full P&L responsibility.

Lands’ End Europe Ltd. (2013-2014)
Interim Managing Director

Tapped to course correct a deteriorating European division coming off a historic low performance in 2012 with sales of $194M and 7.7% EBITDA margin. Launched the brand into the Russian market, reorganized structure eliminating 15% of fixed overhead, liquidated excessive aged stock, refocused advertising spend towards digital. Full European P&L responsibility.

Adler Vertriebs GmbH & Co. Werbegeschenke KG (2011-2012)
Managing Director Europe and Middle East

Full P&L responsibility for the Adler business in Europe and the Middle East. Led 900 personnel with a $49M advertising budget, established e-commerce, print and field sales channels. Divisional revenue of $110M. Built European management team replacing former US based team.

Harry & David Holdings (2008-2010)
VP Corporate Sales

Led 70-person sales/support team, devising and implementing successful sales and e-commerce campaigns for $500M gourmet gift company’s B2B direct marketing division. Achieved superior client retention rates/revenues during major recession.

Lands’ End Europe (2005-2008)
Managing Director

Full P&L accountability for the German and UK businesses, with 1200 personnel and $40M budget, boosted e-commerce channel share by 10% in one year and achieving record revenues of $211M. Optimized ROI through exceptional management of all facets of daily operations.

Lands’ End Germany (1997-2004)
Managing Director

Selected to launch German subsidiary. Built 450-person team, utilizing $25M budget to generate $150M in annual revenues. Achieved an all-time record for divisional EBITDA at 15.8%. Grew e-commerce channel to $24M, 16% of total annual sales. Lands End Germany was voted the #1 company to work for in Germany.

Lands’ End Inc. (1993-1996)

Product Manager and Business Analyst with $70M Home Division.

Siemens Nixdorf (1989-1992)
Manager, Business Administration

Reporting directly to Business Administration Director for $200M Siemens AG subsidiary, oversaw finance/administration for $80M service sector. Increased revenues $2M per year and bolstered customer satisfaction by enhancing service contract program.

Personal Interests

Outside interests include golf, jogging and travel.